Responsive web design is clearly useful, enabling people to access information from the Internet wherever they are, on phone, tablet, games console or pc. Organisations implementing responsive design early are benefitting from getting ahead of their competitors.
Transport for London has announced that their new website will be responsive. Responsive web design allows the same content to be displayed on different hardware, for example smartphones, tablets or personal computers. It enables the website to reconfigure to present the information in the optimum way depending on the screen size of the device you are using to view it. This usually means that elements such as header or footer links are repositioned, the menu reconfigured and pictures and text linearised to maximise the ability of the user to understand it.
This type of adaptive web design is essential in the modern world. Implementing a responsive design improves customer engagement. We implemented a responsive design for Surrey and Sussex Probation because over 10% of their stakeholders were accessing the website with their smartphones. The interesting thing was that less than a year after we had launched the new design the visitors to the site increased by 45% and 23% of these were accessing the site using smartphones.
This increase in users is partly down to the rapid rise in the use of smartphones and tablets. But it underlines the importance of implementing a responsive design in order to accommodate this new and rapidly rising category of users.
Responsive design is clearly useful, enabling people to access information from the internet wherever they are, on phone, tablet, games console or pc. Organisations implementing responsive design early are benefitting from getting ahead of their competitors.
Just some benefits of a responsive design are:
Creating a responsive website takes planning, and understanding. We have those skills at Ecru.
We have created some beautiful responsive websites - take a look:
Call us now to discuss your website requirements.
Is your website accessible to disabled people? Email us or call us on 0800 0433 963 to discuss how we can help you.