Regents Business School London asked Ecru to create a new accessible website that would visually differentiate them from the other colleges at the building and create an effective brand presence that would appeal to the students and their parents from around the world. Making RBS London stand out against the very best business colleges.
Using Ecru’s easy to use Content Management System, we created a beautiful website that shares the airy clarity of Regents Park, with lifestyle images of students studying in their elegant surroundings.
Aside from our work creating the new information architecture of the website, Intranet and Extranet, Ecru created the text content for the website, developing a consistent tone of voice throughout the site that gels with the other aspects of the brand presence of the college. Working within the guidelines of Plain English, and applying our expertise for search engine optimisation, the result is a website that attracts a huge flow of potential students. The website engages them through the process of describing the courses and learning facilities, and turns prospects into applicants by finally walking students through to the enquiry and course application process.
Ecru’s involvement with the college spans a wide range of disciplines. We created printed material that fits the visual tone of the new website and is written with the same inspirational, tone of voice. We also integrated the .NET and SQL Server Content Management System with existing college systems, integrating with Filemaker databases and Microsoft Active Directory. Our consultancy also helped to bring together hosting suppliers and Citrix implementers to the benefit of the college.
We worked well to deliver our work to challenging deadlines so that the college could be online and recruiting students, with a punishing academic calendar and business imperative that would not wait.
A complete service from web design to marketing materials.
Talk to Ecru about your website project now. Email us or call us on 0800 0433 963 for a friendly chat.