London Criminal Justice Partnership: Justice 4 Youth Website

The London Criminal Justice Partnership (LCJP) asked us to work with them to create an educational youth justice website to fill the gaps in the information about youth justice available to young people on the internet. They wanted it to be inspirational, empowering and informative giving young people the information they need about crime and the criminal justice system.

London Criminal Justice Partnership

We started the project by talking to the criminal justice partners working with LCJP about their aspirations for the website and experience of what was needed, we then did some background research and came up with some proposals and design ideas. These were then field tested by young people in London, who were asked for their feedback and comments on what sort of information they felt they needed. This feedback was then integrated into the project and suggestions for improvements were implemented.

Ecru took time to understand the target audience and left no stone unturned in delivering an excellent website which appeals to young people in its design

Christian Taylor

Communications Manager, London Criminal Justice Partnership

We wanted the site to be relevant to all young people, their friends and families and with this in mind we looked at the criminal justice system primarily from the point of view of victims and witnesses but also from the point of view of people accused of crime. The emphasis of information was on empowerment, respecting the target audience and enabling them to access information and have some control over their environment.

The content was written by our inhouse content team who specialise in easy to read inspirational text that gets the message across.

With RSS news feeds, interlinking with social media such as Facebook, digit, twitter and YouTube and multimedia resources the Justice for Youth website is vibrant and empowering.

We approached Ecru for this project because of their experience in delivering websites for young people. They took time to understand the target audience and left no stone unturned in delivering an excellent website which appeals to young people in its design. Justice4Youth will become the central resource for young people in London looking for information on the criminal justice service and Ecru have played a major part in that.

Christian Taylor

Communications Manager, London Criminal Justice Partnership

Social Media Integration

The Justice 4 Youth website makes the most of social media and social bookmarking to get its message across to young people.

Content Creation

Our talented in-house writers worked with the London Criminal Justice Partnership to put together an education resource for young people.

Talk to Ecru about your website project now. Email us or call us on 0800 0433 963 for a friendly chat.

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